Our Story

Founded by Sarah Lambert Freeman in 2018 but built out of years of floral experience, we opened our doors as the first sustainable flower shop in Western Wisconsin. We are working to make a difference in the floral industry through our practices focused on bettering our community and the environment. 

When you choose Hive & Hollow, not only are you selecting an award-winning woman-owned small business, you’re supporting our work in setting a new standard for the floral industry. Our workers all start at $15 an hour; we commit to sustainable practices and grow as much as we can on our farm along the Red Cedar River. When we outsource, we do so as close to home as possible, and during cold winter months, we opt for U.S.-grown and fair trade, keeping our flowers fresh and our carbon footprint low. 

So you can enjoy the beauty of fresh flowers while supporting a larger movement focused on people, practice, and community.